Branding & Marketing CollateralHealys LLP engaged me initially to support social media marketing. As the relationship evolved, my role expanded to include broader marketing and design support across the firm’s communications. The objective was to strengthen brand consistency and elevate the quality of client-facing materials across print and digital channels.
Brand guidelines developed as part of a rebrand, establishing clear visual direction and structure. The framework standardised brand application across all materials, ensuring consistency, clarity and a cohesive presence across the firm’s communications.
Business card template design developed as part of the rebrand, translating the visual identity into a clean, structured and client-facing format. Emphasis was placed on typography, hierarchy and consistency to ensure a professional and cohesive presentation.
Roll-up banners designed as part of the firm’s rebrand, created for use across events and external-facing environments. The designs ensured consistency with the updated visual identity while translating the brand effectively into large-format, physical collateral.
Email signature templates designed as part of the firm’s rebrand, ensuring consistency across everyday communications. The templates standardised contact information, layout and visual identity across the firm’s email correspondence.
Employee onboarding materials developed as part of the rebrand, ensuring brand consistency extended into internal communications. Designed to provide a clear, structured introduction for new staff while reinforcing the firm’s visual identity from the outset.
Advertisement designed for placement on My London Home, a London-based property platform, to promote Healys’ residential conveyancing services. The layout was structured to clearly communicate key services and credentials, ensuring a professional and accessible client-facing presentation aligned to a property-focused audience.
Corporate brochure designed for the firm’s Corporate team as part of the wider collateral rebrand. The piece was structured to clearly communicate services and positioning, while ensuring consistency with the updated visual identity across all client-facing materials.
Presentation materials developed for a partner speaking at the Society of Construction Law. Content was translated into a clear, structured and professionally designed format to support delivery and ensure consistency with the firm’s brand.
Pitch deck materials developed for a partner, supporting business development and client engagement. Content was structured into a clear, persuasive and professionally designed format, aligned with the firm’s brand standards.
End-to-end campaign developed for a joint AI-focused webinar, including concept creation, campaign character design, copywriting, and asset production. The campaign involved integrating multiple brand identities into a cohesive visual and messaging approach, delivered across social media with structured pre-event promotion and post-event follow-up content to drive engagement and extend the campaign lifecycle.
Quarterly newsletters designed and distributed as part of an ongoing communications programme. This included managing contact lists, coordinating campaign delivery, reporting on performance, and presenting insights internally. I also led the rollout of a dedicated website archive, working closely with a developer to structure and launch the page, alongside writing copy and sourcing imagery to ensure a cohesive, on-brand presentation.
Podcast assets and distribution developed as part of a wider content initiative. Initially briefed for social promotion, I expanded the approach by establishing a dedicated Spotify channel, creating a centralised platform for ongoing content. This included audio editing, cover design, episode setup, copywriting and social rollout.
LinkedIn training materials developed and training sessions led to support internal adoption and consistency across the firm’s digital presence. Delivered as part of a wider initiative to improve visibility, engagement and alignment in how services were communicated on LinkedIn.
LinkedIn banner designed as part of the firm’s rebrand, strengthening the company’s presence across its primary social platform. The design ensured a clear, consistent and professional visual identity in a high-visibility, client-facing environment.
Service-focused campaign assets developed and written to promote key practice areas across social media. The work combined clear, benefit-driven messaging with brand-aligned visuals to position expertise, highlight specialisms, and encourage client enquiries.
Recruitment campaign assets designed and written to support hiring initiatives across social media and LinkedIn advertising. The work combined clear, conversion-focused messaging with brand-aligned visuals to attract candidates and drive engagement with the firm’s careers page.
Testimonial assets created from Trustpilot reviews, designed and shared across social media to highlight client satisfaction and reinforce the firm’s credibility. The work translated client feedback into clear, on-brand content to support engagement and trust.
Award announcement assets designed and shared across social media to highlight firm rankings and industry recognition. The content was developed to align with the firm’s brand identity while clearly communicating key achievements in a professional, engaging format.
Save the date invitation designed for a firm-hosted networking event, structured to clearly present key event details while maintaining a professional, on-brand look and feel.
Seasonal social media asset designed to support the firm’s Christmas communications, maintaining brand consistency while adapting tone for a more informal, client-facing message.